Marketing Manager

I recently started a dog lifestyle and products brand in the niche of dog treats. I want this to grow into an established, well-known, and high-quality brand that helps to enrich the lives of and relationships between dogs, their owners, and surrounding communities.

I am looking for a part-time hire to help with the marketing and business operations of the brand. I have my current ideas and channels for marketing and go-to-market strategy, but these are not set in stone. This will be a very open role, with a lot of opportunity for ownership, shaping of the brand, and building something from the 0 to 1.

Social media will likely be a major channel. You do not have to be an expert, but experience will be very helpful, and/or a high desire to learn and aptitude to learn and execute quickly.

The backend of creating and managing marketing campaigns on several platforms (TikTok, Meta, Google) will likely be integral to our success.

Email marketing and website content production. This is where I have done the least work but may be the area with the most immediate impact.

I'm also interested in integrating AI into our workflows in various ways.

This role is for someone who wants to experiment and try strategies, is inclined toward action, can take and give feedback with a critical eye and open mind, and probably loves dogs! I am hoping that you will have a specific area that you would want to focus on.

If it is the right fit, it would be great for this role to develop into a full-time, entrenched position with equity ownership.