Content and Communications Specialist

Position Summary

GiantMouse is seeking a versatile and highly organized Content and Communications Specialist to help tell our story across digital channels, strengthen customer messaging, and support broader marketing campaigns. This full-time, hybrid position is based out of our Lansing, Michigan office—with flexibility for remote work—and is ideal for someone who thrives in a fast-paced creative environment.

Reporting to the Director of Marketing, you’ll collaborate across teams to create compelling content, manage communication workflows, and contribute to initiatives that elevate brand visibility. This is a hands-on role that blends strategy with daily execution—perfect for someone who enjoys both planning and producing.

Core Duties and Responsibilities

Copywriting & Messaging Development

• Write brand-aligned copy for website pages, product descriptions, promotional campaigns, newsletters, packaging, and blog posts.
• Adapt messaging for different platforms and audiences, maintaining consistency in tone and voice.
• Edit and proofread internal and external copy for clarity, consistency, and accuracy.
• Contribute to product naming, tagline development, and voice/tone refinement for marketing initiatives.

Email, SMS & Push Campaign Management

• Build and schedule email campaigns in Klaviyo in collaboration with the Director of Marketing and creative team.
• Manage execution of SMS and push notifications related to launches, promotions, and key brand moments.
• Assist with audience segmentation, deliverability, and performance tracking.
• Support A/B testing and optimize based on performance insights.

Media Relations Support

• Help identify relevant press, affiliate, and influencer contacts to grow outreach and earned media.
• Coordinate logistics for media outreach, including pitch emails, sample requests, meetings, and follow-ups.
• Maintain media contact lists and assist with preparing press kits and messaging documents.
• Monitor coverage and compile periodic PR summaries.

Social Media Support & Content Creation

• Capture and edit short-form social video content, especially for TikTok and Instagram Reels.
• Assist with scheduling posts, monitoring engagement, and responding to brand mentions and DMs.
• Stay current with platform trends and contribute ideas for creative content.
• Support shoots and behind-the-scenes content collection when needed.

Note: While social strategy is led by the Director of Marketing, you will support execution—especially for quick-turn, timely, or opportunistic content.

General Marketing Support

• Contribute to broader initiatives, including affiliate and ambassador coordination, campaign planning, asset development, and product storytelling.
• Assist with preparation and execution of trade shows, including potential travel 2–4 times per year (domestic or international).

Qualifications

• 0–3 years of experience in content creation, marketing communications, or a related field.
• Strong writing, editing, and proofreading skills with excellent command of tone and grammar.
• Experience with email marketing platforms (Klaviyo preferred), Google Workspace, and CMS tools like Shopify or NetSuite.
• Familiarity with Canva and/or Adobe Creative Suite.
• Understanding of social media platform trends and marketing best practices across Meta, TikTok, and Google.
• Highly organized and self-motivated, with the ability to manage multiple projects independently and collaboratively.
• Bonus: Interest in outdoor gear, knives, EDC, or design-forward consumer products.

Tools You May Use

• Klaviyo (email marketing)
• Shopify (e-commerce platform)
• TapCart (mobile app management)
• Canva / Adobe Creative Suite (content creation)
• Google Workspace / ClickUp / Zoom

Knowledge, Skills, and Abilities

• Solid understanding of marketing strategy and models.
• Strong planning and budget management skills.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency with online marketing and social media strategy.
• Excellent analytical skills.
• Strong proactive and reactive problem-solving skills.
• Ability to work with diverse audiences and demonstrate keen cultural awareness and sensitivity.
• Strong organizational skills and ability to manage multiple clients and projects simultaneously.
• Ability to prioritize and be flexible when priorities change.
• Careful and consistent attention to detail.
• Exhibition of resourcefulness and taking initiative.
• Ability to engage productively in conflicts that occur between individuals and groups.
• Excellent customer relations skills.
• Ability to receive and give feedback for continuous improvement.

Minimal Physical Requirements

• Prolonged periods of sitting or standing at a desk and working on a computer.
• Manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.
• Physical activity that sometimes requires lifting up to 20 lbs.
• Physical activity that sometimes requires travel by car, train and/or air.
• Physical activity that sometimes requires bending, stooping, reaching, climbing, kneeling and/or twisting.
• Specific vision abilities required include close vision, depth perception and the ability to adjust and focus.
• Must hear and speak English well enough to effectively conduct business over the telephone, computer or face-to-face.

Minimum Environmental Expectations:

• This position will require working indoors most of the time with some occasional travel to events or meetings with customers. The typical workweek is eight (8) hour workdays, five (5) days per week with some occasional weekend work, as well as longer hours when deadlines warrant. This position requires fast-paced work, which can be stressful at times.

Employee Acknowledgement

I acknowledge that I have reviewed this job description and I understand and can perform the essential functions and other requirements of the position, with or without accommodation. Any request for an accommodation must be made to the CEO within 182 days of knowledge (or reasonably should have known) of the need for an accommodation. I agree that if there is anything in the job description that I do not understand, I will seek clarification from my supervisor. I understand that GiantMouse has the right to revise this job description at any time. I acknowledge that GiantMouse is an at-will employer, which means that either I or the Company can terminate the relationship at any time. This job description does not supersede the at-will status and does not constitute an employment contract for any specified period of time.

Benefits

• Flexible hybrid work schedule
• Paid time off, holidays, and sick leave
• Healthcare coverage
• Employee discount on GiantMouse products
• Opportunities for professional development
• A collaborative, creative team culture with room for ownership

Equal Opportunity Statement

GiantMouse is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.