Marketing Intern

JOB DESCRIPTION
TITLE: Marketing Intern
REPORTS TO: Marketing Manager
SUMMARY OF POSITION: This is an exciting opportunity to help build our brand identity, as well as support various marketing initiatives and client campaigns. The Marketing Specialist effectively communicates and promotes SENSIT company and product news to internal and external customers to increase market awareness and attract new customers. With an emphasis on Graphic Design, the primary goal and focus of this position is to strategically position SENSIT Technologies as THE trusted source for gas detection products (and related company technologies) and maintain and ensure SENSIT’s continued status as industry leader.
MAJOR FUNCTIONS AND RESPONSIBILITIES:
• Assist with the creative design and content for various online and offline marketing materials, collaborating with Marketing, Sales, and Product Management.
• Maintain brand identity and conformance across all products and collateral.
• Update and create collateral, brochures, product sheets, case studies, white papers, web content, newsletters, ads, and sales tools.
• Create effective promotional and training materials, both Corporate and Product, for customer and channel consumption. This includes videos, animations, direct mail, internet marketing, sales tools, etc.
• Create Corporate and product PowerPoint-type presentations for use at customer meetings, trade shows, and other events.
• Coordinate photography and video production for all SENSIT products that highlight the use and field applications for SENSIT products.
• Maintain all aspects of SENSIT’s website, keeping it current with product releases and company news. Manage search engine marketing and optimization programs.
• Maintain SENSIT’s social media presence with attention paid to increasing reach via LinkedIn, Facebook, Twitter, and other relevant platforms.
• Produce trade show materials that enhance SENSIT brands and drive customer engagement.
• Along with Product Management, assist with the coordination and execution of the launch of new products, services, and other corporate offerings.
• Monitor and report on activities of competitors, channel partners, and other related players. Provide competitive insight regarding branding strategies, product releases and enhancements, and personnel activity.
• Draft and publish News Releases to external customers and sales channels as well as Announcements to internal personnel regarding product releases, enhancements, personnel changes, or other applicable news. Coordinate SENSIT TV for employees.
• Assist in SENSIT events including tradeshows, industry events, customer visits and other corporate events.
CORE COMPETENCIES:
→Customer Focus
→Communication skills
→Teamwork
→Quality orientation
→Time Management
→Adaptability/Flexibility
→Creative and innovative thinking
→Planning and Organizing
→Result Focus
→Accountability and Dependability
→Ethics and Integrity
→Development and Continual Learning