Part-Time Digital Marketing Partner

Job Title:

Part-Time Digital Marketing Partner for Vibrant Island-Inspired Fashion & Lifestyle Brand

About the Brand

Dana Cooper Designs is a boutique, island-inspired resort brand blending vibrant illustration with chic fashion and lifestyle products. With bold, original artwork and a refined tropical aesthetic, the brand caters to style-conscious travelers aged 30+ who value creativity, quality, and a sense of escape.

Our story is rooted in art and adventure — from colorful accessories to breezy coastal collections that radiate optimism and elegance.

What We’re Looking For

We're looking for a part-time, highly skilled digital marketing partner with experience in fashion, lifestyle, or creative industries. This is a remote, collaborative role ideal for someone who thrives in a flexible schedule but knows how to deliver results. You should understand the emotional core of a brand and translate that into authentic, data-driven growth.

Time Commitment

Part-time: 2-4  hours per week, with flexibility depending on project flow and seasonality

Ideal for an experienced freelancer, consultant, or boutique agency

Responsibilities

Develop and execute a 6-month digital marketing strategy

Manage and grow Instagram and Pinterest with engaging, on-brand content

Conduct SEO audits and implement strategies to boost visibility and e-commerce performance

Source and manage influencer partnerships and brand affiliate opportunities

Create and manage email marketing campaigns (product drops, brand storytelling, offers)

Analyze marketing performance and present monthly reports

Collaborate closely with Dana to align all content with brand aesthetics and messaging

Essential Skills:

Digital Marketing Strategy (brand-specific and campaign-driven)

Social Media Management (especially Instagram + Pinterest)

SEO Optimization (keyword research, on-page SEO)

Influencer Marketing (relationship-building, campaign execution)

Email Marketing (flows, segmentation, campaign creation)

Analytics & Reporting (Google Analytics, Meta Insights, etc.)

Creative Direction (strong visual taste and storytelling ability)

Project Management (organized, self-motivated, great communicator)

Bonus Points For:

Experience with Shopify, Klaviyo, Pinterest Ads, or Meta Ads

Background in fashion, art, or lifestyle brands

A personal passion for travel, illustration, or tropical aesthetics 🌴

What You’ll Get

A part-time, flexible, and creative role with real influence

Opportunity to work with a growing artistic brand with a clear visual identity

Direct collaboration with the designer/founder

Space to shape strategies, test ideas, and grow something meaningful

How to Apply

Email dana@danacooper.net with:

A brief cover letter/introduction

Resume or relevant experience

Portfolio or examples of relevant digital marketing work

Your hourly rate or part-time monthly retainer and availability