Marketing Manager

Marketing Manager,  MTEC SmartZone

MTEC SmartZone is seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness within the technology and innovation ecosystem. This role will be responsible for developing and executing comprehensive marketing strategies that support our mission of fostering entrepreneurship, innovation, and economic development in the region.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies aligned with organizational goals and growth objectives
• Collaborate with the leadership team to align marketing initiatives with business goals
• Maintain existing brands: www.Return-North.com, www.AMMPaccelerator.com 

Brand Management & Communications

• Maintain and enhance MTEC SmartZone's brand identity and messaging across all channels
• Oversee creation of marketing materials, including brochures, presentations, website content, and promotional items
• Ensure consistent brand voice and visual identity across all marketing touchpoints

Digital Marketing & Content Strategy

• Develop and execute digital marketing campaigns across multiple platforms (social media, email, web, etc.)
• Manage website content, SEO optimization, and user experience improvements
• Create compelling content that showcases member companies, success stories, and innovation initiatives
• Oversee social media strategy and daily management of organizational social channels

Event Marketing & Community Engagement

• Plan and execute marketing strategies for events, including networking events, workshops, and conferences
• Develop and maintain relationships with local organizations, universities, and industry associations

Analytics & Performance Measurement

• Track and analyze marketing performance metrics, ROI, and campaign effectiveness
• Prepare regular reports on marketing activities and outcomes for the leadership team
• Use data-driven insights to optimize marketing strategies and resource allocation

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• 3-5 years of marketing experience, preferably in technology, economic development, or B2B environments
• Proven track record of successful marketing campaign development and execution

Technical Skills

• Proficiency in digital marketing tools and platforms (Google Analytics, social media management tools, email marketing platforms)
• Experience with content management systems and  web development
• Knowledge of graphic design software (Canva and/or Adobe Creative Suite preferred)
• Strong data analysis and reporting capabilities

Core Competencies

• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Creative problem-solving and strategic thinking
• Ability to work independently and manage multiple priorities
• Strong attention to detail and quality standards

Preferred Qualifications

• Knowledge of the Michigan technology and entrepreneurship landscape
• Certification in digital marketing (Google Ads, HubSpot, etc.)
• Experience with event planning and management
• Background in grant writing or fundraising communications

What We Offer

• Competitive salary commensurate with experience
• Comprehensive benefits package including health, dental, and vision insurance
• Professional development opportunities and continuing education support
• Opportunity to make a meaningful impact in the regional innovation ecosystem
• Collaborative and entrepreneurial work environment

About MTEC SmartZone

MTEC SmartZone is dedicated to fostering innovation, entrepreneurship, and economic development in our region. We provide resources, support, and networking opportunities for technology companies, startups, and entrepreneurs. Our mission is to create a thriving ecosystem where innovative ideas can flourish and grow into successful businesses that contribute to our community's economic vitality.

MTEC SmartZone is an equal opportunity employer committed to diversity and inclusion in the workplace.