Audience Engagement Producer

New Hampshire Public Radio is looking for an Audience Engagement Producer who will be an essential part of the team that leads our digital engagement efforts across social media platforms, with a focus on visual storytelling. The right person for this role is comfortable pitching and producing their own visual journalism assignments, or partnering with colleagues to translate stories originally produced for radio broadcasts or web stories into new formats. 

This person should also be comfortable being on camera at times, and have an understanding of the brand voice NHPR is seeking to adopt on social platforms. They will also work behind-the-scenes to make other partners in the organizations come to life on screen. They will be an essential partner to NHPR’s journalists: brainstorming on how to bring the newsroom’s work to more digital audiences, identifying strong visual storytelling opportunities to complement our broader editorial goals and helping colleagues to grow their own visual production skills.

Working alongside the Senior Audience Editor and Senior Digital Producer, this person will also be an essential partner in our day to day audience engagement work. This will include sharing responsibility for curating news and station updates across NHPR’s social media platforms and newsletters, as well as identifying and pursuing new opportunities to deepen our relationships with the communities we serve.

This is a full-time, exempt, hybrid-eligible role based in New Hampshire, reporting to our Sr. Audience Editor. This position is part of the SAG-AFTRA bargaining unit, with a budgeted salary range of $68,200-79,399. We also consider internal equity, among other factors, when deciding compensation.

Essential Duties Include:

• Produce photo, video and other visual content primarily for social platforms, reflecting the editorial priorities and brand voice of NHPR’s newsroom, programming and podcast teams
• Collaborate with NHPR’s Senior Digital Producer and Senior Audience Editor to ensure timely, consistent updates to NHPR’s digital and social media platforms on a daily basis, with a focus on visual platforms such as Instagram, TikTok and YouTube
• Regularly accompany NHPR reporters/producers in the field to gather and produce multimedia content for digital and social platforms 
• Represent NHPR on camera and in person, as needed, and convey NHPR’s brand voice

Other Responsibilities Include:

• In collaboration with other audience team colleagues, adapt NHPR programs (such as the Weekly NH News Recap, live music segments and more) for YouTube or other video-based platforms
• Communicate emerging trends and best practices for social media storytelling and audience engagement to the newsroom, providing advice and support to other NHPR colleagues on how to gather and produce visual content for digital platforms
• As needed, work with other members of NHPR’s Audience Team to share updates about new programs, station news and events, membership messaging and more, to further grow and engage our audience

Qualifications:

• 5+ years of social media production and engagement experience
• Ability to translate stories across multiple platforms and formats, with a strong track record in social video
• Strong communication skills, with an understanding of best practices for communicating information in visual formats (photos, videos, graphics)
• Exceptional time management and project management skills
• Familiarity with New Hampshire or New England is a plus
• Journalism experience is a plus
• Experience with visual and video editing for social media is essential, familiarity with social video software (such as Adobe Premiere, Canva or similar) is a plus 

However, we know there are great candidates who may not have all these qualities or who have important skills we may not have outlined above. If this is you, do not hesitate to apply and tell us about yourself. 

Benefits: 

NHPR offers a generous benefits package that includes health, dental and vision insurance;  company paid short- and long-term disability; flexible spending accounts; 403(b) savings plan with company match and a free on-site fitness center. Three weeks of vacation, twelve paid holidays, two floating personal days, and paid sick and parental leave. 

 Things to Know About Us: 

NHPR is New Hampshire's independent and trusted source for news and information and the state's largest radio news service. Based in Concord, the state's capital and political hub, we are focused on producing accountability journalism and engaging deeply with the diverse communities and people of the Granite State. We’ve been serving audiences in New Hampshire and beyond for 40 years and counting. In that time, NHPR has  repeatedly earned national recognition for our journalism, including recent accolades from the Pulitzer Prizes, the Edward R. Murrow Awards, the Public Media Journalists Associationand more. 

We seek people who are approachable, collaborative, empathetic, optimistic, and solution-minded. Together, we are building a culture based on earned trust, transparency, equity, and inclusion. We hold ourselves accountable for our goals and our values to enhance the diversity of and our journalism. NHPR is intent on being public radio for all of New Hampshire, by expanding our audience, advancing our mission and vision, and deepening our engagement with diverse people and communities across the state and beyond our borders. Learn more about NHPR. 

To Apply:

Please apply on the job opportunities page of our website, NHPR.org, or through this link: https://www.applicantpro.com/openings/nhpr/jobs/3791731-810020

When applying, please submit a cover letter that addresses the following questions. Applications without cover letters will not be considered.

• Where do you see opportunities for NHPR to innovate in our approach to visual storytelling on social platforms?
• What steps would you take to help NHPR reach new audiences, particularly on digital platforms?

New Hampshire Public Radio (NHPR) is committed to fostering a workplace that authentically represents the communities we serve. We provide equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, familial status, veteran status, or any other characteristic protected by federal and New Hampshire state law.

NHPR makes hiring decisions based solely on individual qualifications, experience, and organizational needs. We actively seek to build a team that reflects the richness and diversity of our audience, creating an inclusive environment where all voices are heard, valued, and respected.