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Content Creator

Gray Matr, LLC
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We are seeking a creative, resourceful, and visually driven Content Creator to develop high-impact, platform-specific content across Instagram, TikTok, YouTube Shorts, X, and LinkedIn. The ideal candidate has hands-on experience in photography and videography, and short-form storytelling, and is passionate about creating content that drives engagement, builds community, and supports brand growth.  Content will support our new SAAS mobile app designed to help keep you and your loved ones safe.

Key Responsibilities:

Conceptualize, shoot, and edit short-form videos, reels, and social content for all key platforms.

Create visually compelling graphics, photos, and behind-the-scenes media that align with the brand voice and audience expectations.

Write compelling captions, hooks, and hashtags tailored to each platform.

Collaborate with the marketing team to develop content calendars and execute campaigns.

Monitor content performance and adjust strategies to improve reach and engagement.

Stay up-to-date with trends in digital content, video editing styles, audio usage, and platform algorithm changes.

Manage media assets, organize content libraries, and ensure consistent brand presentation across all channels.

Ideal Candidate Profile:

2+ years of experience in content creation, social media marketing, or digital storytelling.

Proficient in photography and videography (mobile and DSLR/mirrorless), with a strong eye for lighting, framing, and detail.

Skilled in video editing tools (e.g., CapCut, Final Cut Pro, Adobe Premiere, or mobile-first platforms).

Familiar with platform nuances and trends on Instagram Reels, TikTok, YouTube Shorts, X, and LinkedIn.

Strong storytelling ability with a knack for creating content that entertains, informs, or inspires.

Able to work independently, meet deadlines, and adapt content quickly to breaking trends.

Bonus: Experience with motion graphics, animation, or product-focused content.

Preferred Tools & Skills:

Canva, Adobe Creative Suite, CapCut, InShot, VSCO, or Lightroom Mobile

Strong writing skills for social captions and scripting short videos

Basic knowledge of SEO, hashtags, and analytics