Account Executive

Summary:
 

The Boston Herald is looking for a Sales Representative to join our sales team. Sales Representatives maintain existing business accounts, grow revenue and successfully land new business opportunities. This person in this position will establish and maintain long-term relationships with key decision-makers within the business community and proactively anticipate their needs. Sales Representatives are able to communicate our value proposition to clients and prospects and are comfortable communicating in a presentation setting.

What you will do:

Work independently and make sound business decisions related to achieving revenue goals while communicating with your manager each day to discuss strategy, forecasting and other key issues

Strategically prospect for new accounts, conduct needs assessments to determine customer needs, generate ideas and proposals, present recommendations, close the sale and set client expectations

Analyze clients’ advertising business objectives in order to prepare creative solutions by using all appropriate products and services to fit the advertisers’ budget and campaign goals

Own the sales and retention cycle for each campaign working in conjunction with the assigned support and operations teams

Meet with individual clients at appropriate frequencies (weekly, monthly, quarterly, etc.) to review schedules, budgets and create new strategies

Prepare and develop sales recommendations using our resources by gathering appropriate statistics concerning market share, demographics, market volume and other relevant data

Demonstrate a complete understanding of product features and benefits, rates, and packages and explain them in a way to match recommendations to customer needs

Meet deadlines, create accurate advertising orders, and submit client contracts and complete sales reporting in a timely manner

Develop prospective leads using a variety of sources, including digital, radio, TV and direct mail, attend local or category business events for networking opportunities and stay up-to-date with industry trends

Analyze and interpret key sales metrics and develop strategies to reach sales success

What you will bring:

Some sales work experience required (retail, business to business, etc.)

One year of outside sales experience preferred. Media sales experience is helpful

Must be comfortable with the prospect of upselling existing customers, prospecting new customers and presenting advertising campaign solutions in person and remotely

Strong written and verbal communication skills for creating and conducting presentations, composing ad copy and emailing internal and external parties

Superior interpersonal communication skills. Demonstrated ability to establish and maintain important relationships with clients and business partners

Must be proficient in Microsoft Word, Excel, and PowerPoint, Google and Gmail

Must be comfortable with the prospect of using and learning Facebook, SEO, SEM and web advertising tools

Detail orientation, time management and organization skills are required to ensure advertising is coordinated properly, submitted accurately and on time with established deadlines