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Director of Lead Intelligence & Sales Operations

Terraboost Media
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Title: Director of Lead Intelligence & Sales Operations

Location: Remote
Department: Growth / Sales Operations
Reports To: Chief Revenue Officer (CRO) or Head of Growth

 

 

Overview:

We are seeking a highly analytical and process-oriented Director of Lead Intelligence & Sales Operations to lead the strategic management of our sales lead infrastructure. This role will take full ownership of our lead quality, compliance, and prioritization workflows—ensuring that every lead routed to the sales team is timely, accurate, and optimized for conversion.

You will work cross-functionally with Sales, Marketing, Revenue Ops, and Compliance to build smart, scalable systems that prioritize high-value opportunities, eliminate waste, and maintain our data integrity—so our sales team can operate at peak efficiency.

 

 

Key Responsibilities:

  • Lead Management Strategy:
    Design and oversee lead lifecycle processes—from acquisition through disposition—with clear criteria for scoring, grading, segmentation, and routing.
  • Compliance Oversight:
    Maintain full DNC (Do Not Call) compliance across all lead sources and tools, removing ineligible records proactively and ensuring state/federal compliance standards.
  • Prioritization Engine:
    Build frameworks to dynamically prioritize leads based on recency, geography, venue value, buyer intent, and sales team focus areas.
  • CRM Oversight & Data Hygiene:
    Own the integrity of the CRM lead database. Regularly audit for duplicates, bad data, and lead decay. Implement and enforce SOPs for lead tagging and status updates.
  • Cross-Functional Enablement:
    Collaborate with Marketing to assess lead source performance. Partner with Sales Enablement to ensure reps are trained to handle high-quality leads with appropriate messaging.
  • Analytics & Reporting:
    Deliver weekly dashboards and insights that drive accountability and transparency on lead utilization, follow-up rates, and conversion.
  • Team & Vendor Management:
    Manage internal analysts or outsourced vendors who contribute to list-building, data cleaning, or compliance support.

 

 

Qualifications:

  • 7+ years of experience in sales operations, revenue operations, or data-driven marketing/sales enablement
  • Proven expertise with CRM platforms (e.g., HubSpot, Salesforce) and lead management tools
  • Familiarity with lead scoring models, data enrichment strategies, and sales prioritization logic
  • Experience managing compliance with DNC and TCPA regulations
  • Strong analytical mindset and ability to build and explain dashboards
  • Exceptional cross-functional collaboration and project management skills
  • Bonus: Experience in Out-of-Home media, retail media, or territory-based sales environments

 

 

Why Join Us:

  • You’ll play a mission-critical role in aligning our sales engine to what matters most—real opportunities.
  • You’ll help drive massive efficiency gains across a team that’s hungry for structure, data, and clarity.
  • You’ll be a key strategic partner to senior leadership as we scale.

 

 

Let me know if you'd like to customize this for your org's tone or tweak it toward a more RevOps, tech-heavy, or hands-on ops style.