About Illuminera
Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence. Illuminera delivers substantial impact to clients’ businesses through a relentless focus on non-stop radical and incremental innovations all delivered with impeccable craftsmanship.
Illuminera aims to become a cutting-edge global marketing group that leads the data-empowered marketing revolution.
Leading the data-empowered marketing revolution in consulting, technologies, algorithms, data assets, and applications.
Presence in major global markets offering data-empowered integrated capabilities of innovation, strategy, creative and communications, RTM, and Martech.
The most inspiring and valuable brand in the industry for clients, practitioners, and associates.
Offices in Shanghai and Chengdu, Singapore, Sydney & Melbourne.
250+ consultants specialized in strategy consulting, data analysis, innovation ideation, media creative & planning, etc.
一：Rewarded & certified as
Consultancy of the Year Greater China / Australia, Campaign
Employee Caring Award & Best EX Team, EXAwards
Marketing Innovation, ECI AWARDS
Big-data & Intelligent Enterprise of the Year, Tiger Roar Award
AI Marketing Agency of the Year, Goldbyte Award
Marketing Platform of the Year, Golden Vision Award
Digital Innovation Product, Socialone BRAND PARTNER 20|50
ISV of Ali and JD
二：Some of our recent clients in China:
Healthcare: Roche, Sanofi, GSK, Pfizer, MSD, Lilly, BMS, Johnson & Johnson, AZ, Metrodonic, Bayer, Biogen, Merck, Novartis, Everest Medicines, Innovent, Takeda
FMCG: McDonald's, L’Oréal, Wyeth, Nestle, Danone, Hershey, Mars, Suntory, Lipton, Ferrero, Vivo, Lipton, Evian, Tetra Pak, Jahwar, Shiseido, Remy Martin, Rio, Kiehl’s, HR, Dickies, Breo, Haleon, Bissell, Suntory, Calbee
Others: Mercedes Benz, Lincoln, Nissan
三：Our Services (From 0 to 1, From 1 to 100, From 100 to ∞, From 0 to ∞):
From 0 to 1, Pre-launch: Entering A New Market, Innovating for New Product/service, Configuring A New Brand.
From 1 to 100, Launch Excellence: Launching A New Product/Service, Optimizing Brand/Portfolio Strategy, Optimizing Digital RTM Channel Strategy, Optimizing POS Effectiveness.
From 100 to ∞, Scale-up: Accelerating Growth, Digitalizing to Fuel Grow, Reinventing Business Model.
From 0 to ∞, End-to-end: Integrated End-to-end Service
四：Our cases:
From 0 to 1, Pre-launch
L‘Oréal Mid-night Cream：100K SKUs sales on Day 1, #1 Tmall Black Box best-seller in 2019
OLAY Pureset Supreme Concentrate：110K SKUs sales on Day 1, Tmall 2020 best-seller in beauty
Vaccine Blockbusters: Strategy formulations for Gardasil and Shingrix
Rx New Product Launches: We helped to launch 30+ Pharmaceutical Product
Haleon: Media strategy optimization for better sales generationWe help health & wellness industry optimize short to medium term seeding effect
Breo Eye Massager: Over ￥10 million GMV during launch
From 1 to 100, Launch Excellence
HOROYOI: Tmall's category top-seller, 6 months after launch
BISSELL: Fuel growth on 11.11 – User asset x 2.4 & Conversion rate x 2
From 100 to ∞, Scale-up
Bright Diary Ambient Yogurt: Momchilovtsi's growth from ¥170 million to ¥6.5 billion
One Suntory Campaign: Brand building + membership monetization
VIVO X23: An instant sellout, Sales beat expectations 5-folds
NESCAFE: Same budget,2X user acquisition
QIAOHU: Repositioning and Portfolio Innovation to Fuel Growth
Water Heater Category Captains Empowerment (In cooperation with Tmall and four major brands) Millennials' GMV growth, smashed industry average by 50%
Sanofi: Innovations in Disease Management
From 0 to ∞, End-to-end
Yan Palace Bird’s Nest: Innovation to launch, Integrated services with "zero" frictions
Suntory Guopu Tea: Innovation to launch, Gen-Z meets a century-old brand
You can find more about us on www.illuminera.com and our official account on wechat “ILLUMINERA”.
