What I liked
P&G's brand management internship is a one of a kind experience. From Day 1, P&G gives you responsibilities and projects that will drive your business unit. You are afforded the opportunity to shape multi-billion dollar brands and have an impact on your business's P&L. Even after you leave for the summer, your work lives on, continuing to inform decisions leadership is making for your brand.
Throughout the course of the internship, I worked on three projects calibrated specifically to my strengths as a marketer and areas I needed to develop. Each intern reported to a brand manager and had an assistant brand manager as their coach. Outside of your direct reporting line, P&G provided interns with buddies, affinity groups and school teams so that you have a strong sense of support and community.
There are more learning opportunities than I can count provided to you throughout your internship. From digital capabilities trainings to Nielsen analytics webinars to CPG disruption conferences – I learned something new everyday this past summer.
The internship consists of a midpoint and final presentation in which you present your three projects to your cross-functional teams and brand leadership. It is a phenomenal opportunity to showcase what you've been working on and how it can drive the business.
This positions requires excellent strategic, leadership, teamwork, analytical and problem solving skills. It demands a solutions oriented mindset that can drive innovation and brand growth. It is rigorous, but rewarding beyond measure. I'd highly recommend this internship to anyone with a desire to learn a tremendous amount, an interest in cultivating their leadership potential and an affinity for owning business strategy and results.