The mission of Explore Minnesota is to inspire consumers and facilitate their travel to and within Minnesota. We do this by marketing Minnesota tourism, including destinations, lodging, museums, attractions, restaurants, events and outdoor recreation, to consumers.
Through consumer advertising, public relations, publications, websites, social media, international marketing and other efforts, we reach millions of potential travelers each year.
Our work to promote tourism in Minnesota contributes to a thriving economy that encourages business growth and employment opportunities.
St. Cloud, MN
“I like being able to provide visitors of the St. Cloud Travel Center with the information needed regarding their destination. I was able to share my knowledge of Minnesota cities and events to travelers. Not as many people visit this time of year, so I have a lot of down time in which I complete any homework I may have. ”