Optimove, an award-winning B2B SaaS marketing technology company, is a true global leader in the multichannel marketing hub space, as recognized by Gartner. With propriety algorithms and predictive analytics capabilities at its core, Optimove’s platform empowers and enables B2C marketers to create emotionally intelligent Relationship Marketing operations. Brands use Optimove to scale and personalize their communications with existing customers, increasing retention rates, loyalty, and customer lifetime value.
In simple, non-marketing lingo? When the marketing team of some fashion or gaming brand is sending campaigns, promotions, emails, text messages, etc. to their existing customers – they use Optimove to make sure they send the right message to the right customers, at the right time, and through the right channel, which results in more loyal customers, that are most likely to buy with that brand again.
The space in which Optimove operates is a highly competitive one, with SAP, Salesforce, and Adobe competing with some brilliant independent companies, including Optimove. In recent years, this space saw plenty of mergers and acquisitions action, often in deals worth hundreds of millions of dollars.
The company is a leader in the gaming world, an industry that in 2020 proved to be pandemic-proof.
Optimove – a parent-friendly and gender-equal company – founded in 2008, and has more than 250+ employees all around the world, but mostly in its Tel Aviv, New York, and London offices. It never had to raise venture capital.
