Roca’s mission is to be a relentless force in disrupting incarceration, poverty, and racism by engaging the young adults, police, and systems at the center of urban violence in relationships to address trauma, find hope, and drive change.
Roca’s job is to help young men and women get off the streets, stay out of jail, get good jobs, and create a better future for themselves. We believe that when we ask high-risk young people to make difficult changes in their own lives – to put down guns, to stop selling drugs, to show up at work on time, and become responsible adults – we too must have the courage to do things differently. We have learned that the only way forward is to focus on what works, to let go of what doesn’t, and to hold ourselves accountable to the highest standards possible.